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The Case for European Sovereignty in Contact Centre Tech

Bart Cruyt
Bart Cruyt International Business Development Manager

As digital interactions soar, control over data, infrastructure, and compliance is no longer optional. Discover why European-made contact centre solutions are more relevant than ever.

The Case for European Sovereignty in Contact Centre Tech
July 17, 2025 3 min of reading

For years, European contact centres have adopted US-based CCaaS platforms. But 2025 marks a turning point. Geopolitical instability, AI compliance demands, and new data privacy rulings have shifted the calculus. The Ziptone 2025 report confirms what many CX leaders already suspect: it’s time for a more secure, sovereign approach to customer engagement.

The Shifting Landscape of Trust and Technology  

As European organisations grapple with tightening GDPR enforcement and the emerging DORA (Digital Operational Resilience Act), their reliance on foreign-owned cloud platforms is now seen as a business risk. Ziptone’s report reveals that 80% of Europe’s digital infrastructure still depends on non-EU tech — a figure that raises urgent questions about compliance, data access, and vendor control. The report draws attention to several challenges:

  • Vendor lock-in and pricing volatility from non-EU providers
  • Lack of transparency around AI training data and regulatory obligations
  • Security vulnerabilities when data crosses jurisdictions

Switching between screens, juggling multiple applications, and scrambling to retrieve customer information — this is the daily reality for many agents. The result? Wasted time, reduced focus, and inevitably, a dip in service quality.

What Makes a Platform Truly European?

Not all CCaaS platforms claiming “European” status are truly sovereign. Ziptone’s analysis shows that many white-label US infrastructure or are partially owned by non-EU entities. Odigo stands out in this context. 

With full EU data residency, GDPR-native architecture, and compliance with PCI-DSS, ISO, and DORA, Odigo isn’t just a localised product — it’s a contact centre ecosystem purpose-built for European business resilience.

Odigo’s Strengths Recognised by Ziptone:

Odigo scored top-tier rankings in: 

  • Inbound & Outbound capabilities (voice, chat, bots, video, callback) 
  • AI & Automation (transcription, sentiment analysis, agent assist, predictive AI) 
  • Security & Compliance (GDPR, DORA, PCI-DSS, biometrics) 
  • Integrations & Platform (CRM, ERP, WFM, BI) 

With support for over 60,000 agents, a trusted partner ecosystem (IBM, Capgemini, Telefónica), and customer-first innovation cycles, Odigo is the platform of choice for enterprises and public sector organisations looking to take back control of their CX infrastructure. 

The Business Case: More Than Just Compliance

Modern customer experience isn’t just about managing conversations — it’s about driving revenue, brand trust, and operational resilience. In a world where customers expect AI-powered personalisation and fast, consistent responses across channels, the infrastructure behind those experiences matters more than ever. 

With Odigo, you’re not just getting a compliant solution — you’re getting a platform designed to boost agent performance, improve reporting accuracy, and scale securely with your organisation’s growth. Features like predictive routing, sentiment analysis, and AI-powered summarisation help frontline teams work smarter, not harder. 

Future-Proofing CX Through Open Ecosystems  

Ziptone’s report makes another important point: the future of CCaaS lies in open, composable platforms. Odigo is architected with openness at its core. Through native APIs and seamless integrations with major CRMs, ERPs, and WFM tools, Odigo enables you to innovate without vendor lock-in. 

Whether you’re expanding into new markets or reconfiguring your service flows with AI, Odigo’s flexible infrastructure means your CCaaS evolves with you. 

Conclusion: The Strategic Imperative  

The Ziptone report provides a roadmap for any European leader evaluating the future of their contact centre. In an age of AI transformation and cloud complexity, Odigo offers clarity, continuity, and compliance. 

International Business Development Manager

With over 27 years of experience in the ICT industry, Bart Cruyt leads the Belgium & Netherlands business for Odigo. Bart is responsible for driving business growth across the region and ensuring that clients realise measurable value…

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