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Design a call routing strategy that boosts efficiency and customer satisfaction

A call routing strategy that includes software capable of instantly connecting your customers with the agent best able to help is fundamental to customer satisfaction.

Define the best call routing strategy with Odigo

Maximise efficiency with routing software that enables sophisticated and adaptable routing and qualification strategies. Every Odigo call routing strategy is customised to meet clients’ needs, but typically follows these steps:
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Step 1
Identify your customer along with their intent and history
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Step 2
Determine the required agent skill and experience
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Step 3
Evaluate the availability of resources in your contact centre
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Step 4
Assess current and expected wait times
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Step 5
Select the agent ideally suited for your customer by factoring in relevant criteria

Boost your contact centre’s efficiency with Odigo routing software

Improved results

Meet KPIs like customer satisfaction (CSAT), net promoter score (NPS) and first contact resolution (FCR).

Meaningful CX

Improve every customer’s experience with a call routing strategy that connects them to the best resource for their needs.

Unprecedented personalisation

Give your customers the customised care and attention they expect.

Swift resolutions

Speed up successful customer journeys with skill-based distribution that saves time for agents and customers.

Convenient service

Propose callbacks if wait times are too long.

Rewarding AX

Enable agents to become specialists handling specific interaction types, improving agent experience.

Reduced AHT

Streamline your conversations and reduce average handle time (AHT) with routing software that enables accurate pre-qualification.

Find out more about designing your call routing strategy

Automated call distribution

Optimise your operations to increase efficiency and reduce average handle times.

Skills management

Finetune your call routing strategy to connect your customers to the agents ideally suited to help them.

Contextual routing software

Understand the nature of customer interactions to achieve swift resolution.

Behavioural targeting

Respond to customers’ online activity with automated prompts to chat with a bot or agent.

Refining their call routing strategy with Odigo

See Odigo routing software in action

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  • Higher customer engagement
  • Skill-based distribution
  • Reduced wait times
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Intelligent routing software makes life easier for both customers and agents. As the engine of our CCaaS solution, it is key to high customer satisfaction, rewarding agent experience and maximised operational efficiency.

Read about call routing strategy and more from our experts

Steven Harris
Steven Harris Senior Director, Strategic Clients at Odigo

Call routing strategy and software insights

May 1, 20254 Odigo x Salesforce Service Cloud Voice: Partnership enhances customer experience

Agents need quick, intuitive access to the right tools and information—without toggling between screens or hunting for customer data. That’s exactly what Odigo’s connector for Salesforce Service Cloud Voice delivers: a unified console that brings all interactions, insights, and capabilities together in one place.

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October 28, 20242 How to optimise contact centre management with Odigo Wallboard

In the dynamic contact centre environment, where time is crucial and fresh challenges occur daily, discover how Odigo Wallboard can enhance decision making to prioritise customer satisfaction.

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August 8, 20243 The ABC of CX basics: Agent, business, and customer experience

There are essential customer experience (CX) components, critical for a strong strategic foundation. Explore how agent, business and customer experience work together to create exceptional interactions and drive success.

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Discover the benefits of a routing strategy in our use cases

How contextual routing improves customer and agent experiences while increasing contact centre efficiency

What is the best way for a semi-public utility company to route customers to the right agent at the right time in order to drive customer loyalty and engage agents?

RoutingCXAXCRM
Read the use case

The most frequent asked questions about contact centre routing 

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What is contact centre routing?

Contact centre routing is the process of directing inbound communications to the best department or agent to handle a query. There are many strategies for example skill-based, contextual, omnichannel, priority-based and queue-based.

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How does call routing work?

Call routing works by identifying why a customer is calling and directing that call to the best department or agent. It involves customers using an interactive voice response (IVR) menu. Traditional DTMF IVRs use the telephone keypad to select sequential options from a limited number of possibilities. Today, IVRs can be enhanced with speech analytics. This AI process, typically natural language processing (NLP), can analyse customer speech and match it to a wide range of possible intents. This allows customers to interact in their own words and receive more tailored service through refined routing and agents primed for their specific needs.

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What is routing software?

Routing software, in the context of a contact centre, automates and ideally optimises the process of call distribution. It works by directing inbound interactions according to a series of customisable rules, set up in line with the desired strategy: skill, contextual, priority, etc. Specific overflow rules can also be established for when call volumes temporarily exceed agent availability. Routing is adaptable and can be altered in response to sudden, temporary or long-term changes in contact patterns.

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How can you optimise call routing?

To optimise call routing, first, it’s important to understand why your customers are making contact by analysing call intents. You also need to set objectives and metrics to measure success like first call resolution (FCR). With this information, routing rules can be put in place and their success measured. Multiple rules or strategies can be used based on query type, priority status for example vulnerability and well-maintained agent skill profiles.

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