Hervé Leroux

Hervé Leroux joined Odigo in 2014 as Chief Marketing Officer, responsible for raising brand awareness through an effective B2B strategy, personalized content and large-scale events. When the company was acquired by the Capgemini Group, and up until 2020, Hervé also took on the role of Digital Marketing Director at Capgemini France.

At Odigo, Hervé plays a key role in developing the brand strategy, increasing the company's visibility and delivering quality leads to the sales team. He oversees the sales teams' collaboration with the marketing teams to target new customers. In addition, he redesigned the company's social media presence, precisely targeting relevant groups, optimizing news feeds and launching bold advertising campaigns, with the aim of maximizing Odigo's visibility and engagement with its target audience.

Hervé also supports Odigo's internal communication by actively mobilizing employees around the company's vision and fostering a dynamic and stimulating working environment. His leadership and ability to mobilize talent internally enabled the company to obtain Great Place to Work certification for the first time in 2021, and to renew it the following year.

As the creator and producer of Odigo's annual Talk CX event, Hervé has been bringing together experts and customers for an evening to highlight the latest trends and innovations in customer relations, since 2015. He was also involved in the creation of the company's CX Voices podcast in 2021.

Hervé has an excellent knowledge of the banking sector, having worked in marketing and customer relations for a number of major French banks. He began his career in 1988 as marketing project manager at La Bred.

As to education, Hervé is a graduate of ESCP Business School (formerly ECCIP) and the Ecole supérieure de la banque.

Visit Hervé’s profile on LinkedIn.