4 Jun 2020 - 2 min
Voicebots: Enhancing customer experience with voice-based personal assistants
Vocal identity has always been an axis of differentiation for brands across different media: radio, television, interactive voice server (IVR), etc. But today, audio media is undergoing profound changes due to the rapid increase in voice research, the development of podcasts and the advent of voicebots. Indeed, talking is faster than typing and allows people to carry out activities simultaneously. This craze for spoken communication can be explained, in part, by users' need for personalization and instantaneous results. But how can brands benefit from it?