27 Jul 2020 - 5 min
Data, NLP, and sentiment analysis – customer experience gamechangers
Delivering rewarding customer experience (CX) is not just a nice turn of phrase – it is crucial to organisations’ efforts to attract customers and build loyalty. Combining human expertise with the precision of cutting-edge technology is the way forward, with more companies leveraging data and sentiment analysis to gain a more complete view of their customers. Understanding customers’ needs is the only way to exceed their expectations.