21 Jan 2020 - 5 min
Customisation of customer relations in an omnichannel era: a major challenge for companies
Customising customer relations is no longer optional. In a digital world, where conversations with brands begin on one channel, continue on a second, and end on a third, it is a necessity. Are you wondering how to remove the hurdles to personalisation and create customer journeys optimised with context data? The answer is in this post.