21 Jan 2021 - 4 min
CCaaS solutions and CRM integration: the first piece to your customer experience puzzle
Today, beyond the technological feats of AI, automation and the cloud, the focus of contact centre managers should remain on customers. This means that selecting contact centre solutions that work with existing customer relationship management (CRM) solutions should be a top priority for every contact centre manager. Read on to learn about the competitive edge your organisation can get by seamlessly integrating its contact centre with its CRM.