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Unpacking the Virtual Think Tank

A Frost & Sullivan article

Frost & Sullivan recently partnered with Odigo to gather UK-based thought leaders from the finance, telecommunications, and nutrition industries to discuss customers’ digital expectations in 2022 and beyond.

The session yielded insights that spanned across industries:

  • Digital channels enable satisfying customer journeys.
  • Voice will remain a significant channel far into the future.
  • Knowing your customer will help define the optimal digital channel mix.
  • AI is effective when it is applied to prioritise and personalise the customer experience.

Get all the insights in the thought-provoking article here.

Frost & Sullivan VTT article

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