Frost & Sullivan | The Future of Customer Experience

March 18, 2022

The Future of Customer Experience: Invisible and Seamless Personalisation

A Frost & Sullivan white paper

Well-renowned Frost & Sullivan have produced a white paper commissioned by Odigo. With a 60-year history of providing businesses with actionable insights and growth strategies, this is an opportunity for businesses to get an independent view on the future of customer experience (CX).

The white paper Focusses on four key themes:

Self-service and interconnected channels
The importance of personalisation and context for customers
The new normal in customer service standards
The future of CX

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